Mon, 13/05/2013 - 08:30
Egmont plans “major” campaigns, including TV advertising, for two summer titles from Lemony Snicket and Barry Loser.
The paperback edition of Who Could That be at This Hour?, the first title in the new Lemony Snicket series, is being backed by TV ads which will run for a month on the Cartoon Network. The ads will...
Thu, 11/04/2013 - 14:07
Parents struggle to create time to read at home and view reading largely as a skill rather than as something to enjoy, according to new research from Egmont.
Only 16% of boys aged 5-7 read every day for pleasure, compared to 54% who read every day for school, the study found. Meanwhile, 53% of girls aged 5-7 read every day for school...
Mon, 25/03/2013 - 09:36
A new picture book list for Faber and a children's title from adult author William Sutcliffe are among the deals signed at this year's Bologna Children's Book Fair.
Faber Children's launches picture book list
Faber Children's is launching a picture book list for the first time, with...
Thu, 14/03/2013 - 07:45
Egmont's War Horse app has won the 2013 Bologna Ragazzi Digital Award for non-fiction, with Four Little Corners by DADA Company taking the digital fiction prize.
Egmont is among only two British publishers to win in this year's Bologna Ragazzi awards, with the judges praising the War Horse app as...
Mon, 25/02/2013 - 15:02
Egmont Press is relaunching classic children’s book character Winnie-the-Pooh to attract a new generation of fans, under the new branding “The Bear for All Ages”.
A highlight of the relaunch will be the first Winnie-the-Pooh app, released in May. The app will include the text of A A Milne’s Winnie the Pooh...
Fri, 08/02/2013 - 10:56
Egmont Press has acquired a new series for readers of 9+ by bestselling adult author Sophia McDougall, marking fiction publishing director Sarah Hughes’ first major acquisition since arriving at Egmont in December.
Hughes bought UK and Commonwealth rights in two books in the 9+ Mars Evacuees series, following a “keenly...
Mon, 04/02/2013 - 08:30
Egmont UK is the latest children's publisher to launch a new imprint, Red Shed, publishing non-fiction titles for readers from three to teenage.
Melissa Fairley will head Red Shed, having joined Egmont in May 2012 as publishing director for its picture book and gift lists. Also working on the imprint is commissioning editor Emma...
Fri, 01/02/2013 - 14:05
Egmont UK has commissioned a new research programme as part of a wider initiative by the company to "understand the nature of reading today".
The programme, Reading Street, will see Egmont's insight team, headed by consumer insight director Alison David, spend time with 12 families over the course of a year to study the...
Wed, 23/01/2013 - 08:24
Egmont Press has allocated an initial budget of £300,000 to step up its digital advertising in 2013, appointing independent agency Total Media to manage its media campaigns.
The agency will produce and manage all Egmont Press' cross-platform campaigns for all future book launches, with authors including Michael Grant and...
Wed, 16/01/2013 - 07:20
Egmont USA has appointed Andrea Cascardi to the new combined role of managing director and publisher.
Cascardi joins from the Transatlantic Literary Agency, where she has represented authors and illustrators including Newbery winner Clare Vanderpool. Before that, she was a children's publisher, beginning in the editorial...