Random House US is expanding the generic promotional campaign which it launched last year to highlight books as perfect Christmas presents.

This year's Books=Gifts campaign features a redesigned logo, which, as before, does not include any Random House-specific branding and which will be available free of charge to all book...

Waterstone's has increased its advertising spend this year, while other booksellers have dramatically scaled back the amount spent on advertising books in the media. According to Nielsen Media Research the retailer has spent almost £1.9m on advertising in 2009 (to 31st October), up 9.2% compared with the same period last year.

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Retailers should brace themselves for a flat trading period this Christmas, as unemployment and rising cost of living continues to take its toll on consumer spending.

According to Retail Week, consumers are largely...

Borders Group Inc has promised customers it will ship items to their homes for free when the products are out of stock in the company's bookstores.

Reuters reports that the retailer's "in-stock guarantee" would apply to books and other items carried on the company's web site. When a customer cannot find an item in a...