Help navigation
Blogs
Bookselling in a bankrupt country
16.03.11 | Bob Johnston
The recent elections in Ireland saw Fianna Fáil, the previously ruling party, heavily punished for their economic policies which have basically left Ireland a bankrupt country.
Recession has hit Ireland hard and the retail sector has suffered from a major decline in consumer spending. Retail sales have declined in Ireland for a consecutive 35 months and data released from the Central Statistics Office (CSO) suggests that sales of books, stationery and magazines in Ireland have fallen 9.3% since December 2009. Figures from Nielsen, which relate only to book sales, are slightly more positive with the four weeks to Christmas 2010 finishing down only 3% on 2009, buoyed up by a stronger Average Selling Price of €12.38. However, with 2009 having been the worst year for retail on record this is of no great reassurance.
Borders pulled out of Ireland in August 2009, the collapse of Irish book chain Hughes & Hughes followed in February 2010 (six Hughes & Hughes stores have since reopened under different ownership) and the closure of Dublin’s two Waterstone’s branches in February 2011 have certainly sent a shiver up the spine of the Irish booktrade.
With many Irish publishers dependent on good home territory sales for their books the strain is being felt across both retailers and publishers alike. High rents tied into upward-only long-term leases and a high cost base, particularly in terms of staffing, electricity and rates, have made continuing to trade very difficult for many Irish retailers.
However, there are still many positives to be found in the Irish booktrade. The Waterstone’s closures had more to do with the desperate state of HMV and the music industry than that of book sales. HMV’s large Irish bookstore Hodges Figgis continues to trade profitably. Other book retailers have survived by renegotiating their rents and data shows that overall sales seem to be stabilising over the past two months.
The Irish are justifiably proud of their writers and their books, and the awarding to Dublin of UNESCO City of Literature status in 2010 has given a positive focus to the important role books play in Irish lives. Irish writers have ‘punched above their weight’ in the world market for many years.
As more of their customers browse, order and download from online sources the big bookselling chains have struggled to justify their large stockholdings in expensive High Street locations, allowing smaller independent bookshops with a focus on hand-selling, recommendations and personal service to demonstrate their strengths. We opened The Gutter Bookshop mid-recession in November 2009 and signs are that the business is both viable and much-appreciated. As more Irish publishers embrace the potential of e-books and additional markets they will also find ways to make their businesses viable and, most importantly, profitable.
While the politicians and economists fight it out over Ireland’s future, its people continue to delight in the pleasure (and the respite) that a good book gives them. The road for book retailers in Ireland is going to be a bumpy one for the foreseeable future but those that are willing to adapt, listen to their customers and grasp opportunities still have a great future.


Comments: Scroll down for the latest comments and to have your say
By posting on this website you agree to the Bookseller comments policy. Comments go direct to live please be relevant, brief and definitely not abusive. Report any "unsuitable comments by clicking the links"
Sort: Oldest first | Newest first | Readers' most recommended
What is the point of this article? I have been in that bookshop twice and had nothing hand-sold to me by the lone person behind the counter each time, I barely got looked at. The books, even more so than books in other bookshops, were overpriced. The range on offer was weak. Yes, Ireland is in recession. But Amazon and eBooks and customer dissatisfaction with overpriced books are what will finish all book shops, large and small.
All it will take is one movement in price point from Easons to put the few remaining independent book shops out of business in Ireland. Maybe they feel that having a scattering of weak competitors is better that having no competition at all?
Kind of pretentious bit of blogology here. I was not aware that any political party ruled Ireland, I thought they governed it. Is this the little book shop that sells glove puppets down the Christchurch end of Temple Bar? Give it 6 months it'll be a coffee shop!
Yeah, I went in just once and the woman at the till was just plain ignorant. At least the people in Waterstones would actually help you find a book in the shop. Hand-selling? You need to put down the mug of tea and get out from behind the counter to hand-sell. Put two customers in that shop and customer service isn't possible as there only seems to be one person working in it from what I see walking past, tied to the counter, with a disposition like a long wet day.
Why would Eason bother with trying to pressure the small independents? Places like The Gutter are somewhere that publishers and small authors can hold events and have a role to play. They most likely stock straight from wholesale with Argosy or possibly Eason themselves, so are operating on poor margins. I looked at their operation the last time I was in Dublin, it can't be taking more than €700k pa, at a low margin, probably sustainable rent and costs as the location is weak... Eason probably don't give such stores a second thought. And Eason are diversifying their offer so much they probably only concentrate on the top 200 titles nationally. If the HMV group struggle on, it is only Eason or possibly WHS/WHS Travel operating in Eire who have the capacity to take over the Waterstones Eire stores, including Hodges & Figgis or not, as it could be a ripe apple to pick for a VC. If Eason or WHS bought the Waterstones estate in Eire, I could see a euro price war.
As an ex-employee of both independent and chain booksellers, I have to agree. The customer service on offer in the large chains tends to be more readily available. Whether this is due to the fact that we generally had more staff in at any time, or a lack of 'book snobbery' in the large chain, I would say it was maybe 50/50. Independents don't carry the range, they can't afford to. Yet at the same time the 'book snobs' berate chains like Waterstones for focusing on best-sellers and say their range offer went out the window. I have never seen an independent bookseller with anywhere near the range of even a compact Waterstones, let alone a Borders. Range is more available online now, and no independent can compete with that. Independents look to sales of alternative products like stationery and gifts, but at the same time chains started doing it, the chain stores were run down on The Bookseller by people saying they were no longer serious bookstores. Who said bookstores have to be serious? Show me a shop that sells only books and I will show you a shop that won't be around in 12 months. When I worked in the two independent bookstores I had very little time to spend with customers because I had a lot of ordering and returns and just daily jobs to do that are needed to keep any shop running. The owners ran the costs tightly, and if we couldn't get to 'hand sell' as this blogger calls it, so be it. I have been in The Gutter maybe two or three times, there is nothing in it that excited me as a 'serious' book-buyer, and the titles that might have been of interest were more expensive than in the Waterstones that closed down, so I picked them up online and in some of the bigger stores in Dublin the next time I was up. Certainly the shop was no better or no worse than any other independent, but I fear the days of little operators like that are over. Only a few of the mega-bookstores will remain, but even they will look very different in 12 months.
Theres a lot to be said for staff who dont intimidate you into buying something by following you about or making unrequested suggestions and let you browse for the duration of your visit/hours uninterruped and dont make it seem that they either think you are a potential shoplifter or another way to make commission/profit. If everytime you were in this store you were followed about or interrupted while just having a look around I think people would be giving out here just as much. Sometimes you cant win. I also think its pretentious to think your opinion of someone's blog is pretentious. Surely the nature of creating a blog and blogging is that you get to present your views, no matter the tone?
I'm a huge fan of The Gutter Bookshop and delighted that such good quality independent bookshops still exist. The range stocked is thoughtfully selected and suits my tastes very well - I rarely (actually never) walk away empty handed. We have taken to ordering our books through the shop also and the lengths to which the staff are prepared to go to track down rare books is astonishing. Recently when my husband wanted a rare and out of print book The Gutter Bookshop trawled the internet on his behalf until they found a new copy for him.
The events and launches held in the evenings are wonderful and Bob has created a fledgling book loving community around his lovely shop. We have stayed friendly with many of the people we have met at his excellent launches & often bump into them when browsing in the shop. I realise that times are tough but I certainly believe that in return for the one or two euro extra that I might pay for a book I get so much pleasure - a much richer experience than pressing the purchase button on a website. Long may independent booksellers last. This city and every other city will lose a great richness if they go.
Some textbook begrudgery here from my fellow citizens in response to one of the few success stories to come out of the Irish recesion in one of the most difficult industries in which to succeed: something that kinda suggests they're doing a lot of things right.
Still, one person's "barely got looked at" is another's being left alone to browse at one's leisure. I've used the Gutter many times and when I've asked for advice or opinion it's always been knowledgably and cheerfully given.
I hope it's still there in twelve months' time. I think it will be, because whatever other posters here think, they're getting it right.
I think the blog is pretentious. I think the comment to say it is pretentious is pretentious. I think the comment to say you think it is pretentious to think the blog that is pretentious is pretentious. Hell... I think my own comment here is pretentious. Having recently lost my job in one of the Waterstones that was closed in Dublin, I can say that we certainly never chased customers around and foisted recommendations on them, we spoke to people and helped them find both the books they were looking for and the books they didn't know they were looking for (aka here as 'hand-selling'). It is typical of a small bookshop mentality to refer to 'hand-selling' in their own shop, but think that when it is done in a large bookshop that it annoys the customers. People browse, of course. People who spend hours in a book shop - that's spending time, not money. Anyone I served in my shop was very happy for the assistance at best, or said they were just browsing or didn't need help at worst. I certainly never made anyone uncomfortable I hope, but I said hello, helped them out. I think the comment that says you do tend to get more readily available service in a large store is fair enough, because there does tend to be more staff. Being familiar with The Gutter and the two people who own it, I can understand that people come in and the person on duty may be busy, as it needs to keep costs down so at most there is two people on duty. This is how things start out though. I am sure if it survives it will slowly take on more staff.
Not doing anything that other independents have tried... unfortunately most have failed. As the blog says, we are in a recession people! In my store I did everything they did and more. Events. Signings. Promotions. It wasn't enough to keep the shutters open. Good luck to them. They will need it.
Thank you all for taking the time to comment. This is the first time I have been asked to write a blog and I was asked to write something on selling books in Ireland in the current economic climate. It’s not the best blog ever but, as with all things, I gave it my best shot.
Both positive and negative feedback is important in helping us to improve The Gutter Bookshop and we will continue to work at making the shop an enjoyable place to shop and a strong addition to Dublin’s literary community. Best, Bob.
You work there. Am I right?
Did you mean to say 'not doing anything that other independents haven't tried?
How very PRETENTIOUS!
: ) Very funny Kells
Nope. Just a happy & satisfied customer and one of very many.
Where is the begrudgery, and what is there to begrudge? It is just people commenting with their thoughts on the blog, and on the shop that is mentioned in the blog. It is a bit rich to suggest that one person's barely getting looked at is alright because some people like to browse under their own steam. If a customer likes to be acknowledged, fair enough, and if they aren't they don't come back. Likewise, if a customer likes to be left alone they will hang about in shops where they are left alone. It is a point well made though to raise the fact that independents are no better or worse that multiple-site booksellers at interacting (or not) with customers. What is good for the goose must be good for the gander. Also, on The Bookseller in general there does tend to be a lot if disparaging posts about the likes of Waterstones selling non-book product. Every independent does the same, but for them it is seen as a good thing. It doesn't matter if it is in a small independent or a multi-site shop. By and large, the comments are all fair enough.
Not VERY many... It is only a little shop after all. Eason have a 'very many' customers. Waterstones on Dawson had a 'very many' customers. The Gutter have 'a few' customers. And it does kinda sound like you work there. Might you be the lone staff member referred to below? Don't take it personally, just try look up and smiling at customers every now and then. Or is that what's called 'hassling the customers' when it happens in a good big store?
A fledgling book-loving community? What about Dublin being a long-standing book-loving community? It is a little independent book shop that sells books, tattery and bits and bobs, like every other shop, it isn't a Mecca to make pilgrimages to in the name of literary enlightenment. Are you sure you aren't the lady who works there?
Post new comment