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Neill Denny
Neill Denny is editor-in-chief of The Bookseller. He will be blogging on the book business and on how the print magazine is produced each week.
Faulks delivers; Penguin expects
02.06.08
Does Sebastian Faulks pull off Devil May Care? The short answer is yes.
He delivers pace, energy, thrills and spills in a style close enough to Fleming to satisfy all but the most pernickety die-hards.
There are flaws and doubts, of course, and some jarring notes that Fleming would have never let through the net. In an outrageous coincidence, Bond happens to observe the main baddie in a chance sighting in Marseille before he has even been briefed by M. As he leaves London on his mission, he is the subject of an assassination attempt - which he foils easily enough – but he proceeds with the mission despite the reader’s obvious conclusion that 007’s cover has been blown.
Later, during a gunfight in a commercial airliner, a window is shot out and the force of the decompression is enough to drag a corpse across the cabin, which then jams in the window. Hmmn. And were Vulcan bombers based in the Gulf at a secret base in 1967? Could Bond have traversed half the Soviet Union under cover, robbing security vans and garages for money, with a beautiful woman in tow, and slipped over the heavily guarded Finnish border, without once coming up against Russian officialdom?
But all of this is to miss the point about a willing suspension of disbelief. Faulks has created a piece of zesty escapist fiction that is a real page-turner – and with a great, if in retrospect obvious, twist at the end. If anything, he has delivered action faster than Fleming himself did and Faulks seems to have been heavily, if unconsciously, influenced by the imagery and structure of the Bond films. Bond seems to drink, smoke and fornicate less than in the books, and the casual racism of the earlier books has almost completely disappeared. Some of the gunplay and violence has a cartoonish, Hollywood quality notably lacking from Fleming’s originals.
Penguin are hoping this will do 250,000 in hardback. I will put my neck on the line and say they should beat it. Why? Partly because Faulks has delivered a really readable mass-market escapist thriller, but also because the sheer power of the Bond brand will surprise all those involved. It wouldn’t surprise me if Faulks is asked back to do another one day, and if the cheque is big enough he just might agree.
Comments on this article
By Clive Keeble
Why wasn't the 'Fleming007' (UK) printing done on certified acid free paper : why is the UK edition (£18.99) so much more expensive than the Doubleday US edition ($24.95) ??? So, big deal, the book might sell over 250,000 in hardback : not exactly a difficult task when the publishers have sloshed around the co-op promo to permit discounting inline with the price one would often pay for an A format paperback in an indie. "Devil May Care" will have a very long wait before it reaches the collectability of the Riverhead 1st trade printing of "Kite Runner".02 Jun 08 14:02
By monkey hand
It *is* a big deal for a UK novel to ship 250k in hardback, Mr Keeble, and it is difficult, even with the discounting that has been bandied around (though it's still more expensive than an A format thriller) Penguin have done a cracking job of breathing new life into the franchise. They've taken it seriously and have given the book world an event that many thought wasn't possible post Potter. Oh and a simple fact of economics, Mr Keeble, as the first print of DMC was about 150k, if will never, ever, ever, be as collectible as the first print of the Kite Runner: it will, however, be much more fun.02 Jun 08 14:39
By Oddjob
I agree with MH that 250k sales of any HB fiction title is a feat to be applauded. Only JK, Pratchett and Martina Cole managed to do that last year and few other fiction authors managed to achieve sales of over 100k and all of those sold at around the £10-£11 mark. So even though DMC has been selling with 50% off stickers on the majority of copies in chain bookstores, 250k, which it should achieve, is still an outstanding figure. I'm happy for Faulks, Fleming and Penguin. Interesting to see that the signed limited editions are fetching £500 on Amazon.co.uk and the Bently Bond extra-rare limited, limited, limited editions are fetching upwards of £2,000. 1st editions will, of course, be ten a penny but perhaps fans have been buying two copies each. One to read and one to keep in an air-tight container for posterity. Wouldn't want any sweaty finger marks on the book if its going in the glass cabinet next to the boxed, BNWT, 1965 edition of the Aston Martin DB5 from 'Goldfinger'.02 Jun 08 15:14
By Clive Keeble
There was not the slightest attempt to give an impression of quality to the regular UK trade edition. Compare 'Devil May Care' (£18.99) h/b printings with 'A Thousand Splendid Suns' (£16.99) - both printed by Clays : the latter with (false) head and tailbands as well as ribbon mark, and I would suggest also a higher grade of paper. Both titles were offered with hefty co-op promo, albeit from different publishers. Fleming/Bond is mother lode to the bookdealer ; surely it was not beyond the capabilities of Penguin to produce a quality printing at a realistic notional rrp.03 Jun 08 08:01
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