2014 Ignatz Awards nominees announced, Washington Post inserts Amazon links into articles, and more

Mon, 18/08/2014 - 16:58

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The Giller Effect gets an academic treatment

Fri, 15/08/2014 - 19:24

Giller founder Jack Rabinovitch, 2013 winner Lynn Coady, and Scotiabank CEO Brian Porter (photo: Tom Sandler)

For the first time, the so-called Giller Effect will get an academic examination, thanks to a new course at Ottawa’s Carleton University. As English lit professor Rose Marie Hoey points out in her syllabus, the Scotiabank Giller Prize is coveted not simply for its prestige, or for the $50,000 purse for the winning book. The appeal also lies in the so-called Giller Effect – apparently responsible for a 900 per cent bump in sales of Will Ferguson’s novel 419, after the author’s 2012 win.

Hoey suggests the impact of the prize transcends the financial realm and enters social, historical, and political arenas.

Hoey writes:

Margaret Atwood has argued that, “the act of reading is just as singular – always – as the act of writing.” However, when such discourses extend to juried assessments, rankings, and prize winnings, the original topics may cross thresholds into new vistas of criticism … Does being nominated for a prestigious literary prize which is often determined by the nature, sponsorship, and high profile marketing of same, affect readership, the author, and the future of the literary and public scenes?

Students enrolled in the Honours undergraduate course will follow the 2014 award, from the shortlist announcement Sept. 16 to the gala on Nov. 10.

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Kay Redfield Jamison on Robin Williams, Sheila Heti interviews Roxanne Gay, and more

Fri, 15/08/2014 - 16:12

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Fall preview 2014: highlights

Thu, 14/08/2014 - 20:45

In the July/August issue, Q&Q looks ahead at fall’s most anticipated titles. Here are six highlights in fiction, non-fiction, and international titles.


When Alice Munro won last year’s Nobel Prize in Literature, speculation ran rampant that the honour might signal a reinvigoration of interest in the short-story form. Munro, after all, has written in no other genre (pace those who would suggest that Lives of Girls and Women and Who Do You Think You Are? constitute novels). And, she has received near universal acclaim for her work, from writers as diverse as Cynthia Ozick and Jonathan Franzen.

The long-overdue recognition of the Swedish Academy seems a perfect opportunity to revisit some of Munro’s best stories. Accordingly, McClelland & Stewart is bringing out a companion to the 1996 omnibus Selected Stories 1968–1994. The new volume, titled Family Furnishings: Selected Stories 1995–2014 ($29.95 cl., Nov.), looks back at the author’s extraordinary, almost expressionistic late period, including work from her two Scotiabank Giller Prize winners, The Love of a Good Woman and Runaway.

Maintaining the focus on short fiction, Munro’s contemporary (and another perennial Nobel candidate), Margaret Atwood is set to release her first collection since the 2006 bestseller Moral Disorder. Also forthcoming from M&S, Stone Mattress ($29.95 cl., Sept.) reunites readers with the characters from Atwood’s novel The Robber Bride. Elsewhere, the author introduces a woman who is mistaken for a vampire and a cold-case crime that finds its conclusion in the Arctic.

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Small theatre company brings Anne Shirley to Ontario

Wed, 13/08/2014 - 21:53

The Spirit of Maud Theatre Company founder Marion Abbott

Lucy Maud Montgomery is generally associated with Prince Edward Island, but a small theatre company is bringing the beloved author’s words to the stage in the town of Norval, Ontario.

Toronto musical theatre performer and acting teacher Marion Abbott founded The Spirit of Maud Theatre Company after creating a performance piece based on Montgomery’s books for a student to present at a competition. “As I worked with her to prepare, I realized two things: One, just how incredibly powerful Montgomery’s words were for the stage. Two, how passionate I was to make that happen,” says Abbott.

Abbott mined Montgomery’s Anne books and personal journals for material, adapting more than a hundred monologues and scenes with two or three characters. “My dream is to have these pieces published for actors everywhere to utilize,” says Abbott. “Female actors in particular are always looking for good monologues and Montgomery’s female characters are second to none.”

While searching for a suitable venue to mount the play, Abbott stumbled upon a happy coincidence. Knowing that Montgomery had lived in Norval, Ontario, between 1926–35, when her husband Rev. Ewan Macdonald was minister of the local Presbyterian church, Abbott travelled to the small town 40 minutes north of Toronto for a tour. There she discovered the Parish Hall at St. Paul’s Anglican Church, where Montgomery herself staged productions with the town’s dramatic society. When told about the connection, Abbott says she was “flabbergasted.” She booked the space on the spot.

The company’s first production is Conversations with The Ladies of Lucy Maud Montgomery, a collection of scenes drawn from the Anne series, featuring the red-headed heroine and other female characters including Rachel Lynde, Diana Barry, and Cornelia Bryant. The show opens Aug. 22, with tickets priced at $20.

Abbott says she hopes to mount five more productions between now and spring 2015, including Anne and Maud – a play Abbott wrote utilizing the Anne stories and Montgomery’s journals – and a dramatization of Montgomery’s 1926 novel The Blue Castle.

“We are hoping to attract anyone who has ever loved the writing of Lucy Maud Montgomery, history, and the uniqueness of Canadian theatre,” says Abbott. “And, of course, any and all fans of Anne Shirley.”

For more information, visit spiritofmaudtheatrecompany.com.

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Libraries are better than Amazon, Norwegian wood planted for future books, and more

Wed, 13/08/2014 - 15:24

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BookCamp Toronto is happening this weekend

Tue, 12/08/2014 - 21:30

This weekend, the Canadian Book Professional Association will host BookCamp TO, its annual “unconference.” Sponsored by BookNet Canada, the event features a series of conversations (as opposed to binary presentations) on a range topics from self-publishing to the state of Canadian poetry.

BookNet’s Erin Stropes has compiled a detailed list of several of the sessions over on their blog. Here are a few highlights:

The session on self-publishing will be hosted by Kobo Writing Life’s Mark Lefebvre, Iguana Books editor Greg Ioannou, and freelance editor and publishing consultant Michelle MacAleese. Rather than focus on the increasing popularity and viability of self-publishing for authors, as many discussions of the subject tend to do, the session will cater to freelance editors, designers, and marketing experts who are hired to bring the books into shape. The group will talk about the process from planning to sales and distribution, as well as dealing with authors’ expectations.

Library sales rep Janet Murie and librarian Sharon Bailey will lead a discussion around the undervalued skill of hand-selling books, and the comparative deficiencies of algorithm-driven book suggestions.

eBOUND Canada will lead a session on the findings of its recent marketing study.

The free event takes place Aug. 16 at the University of Toronto’s iSchool from 11:30 a.m. to 5 p.m., followed by an after party. More information is available here.

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Fall preview 2014: international books

Tue, 12/08/2014 - 21:21

In the July/August issue, Q&Q looks ahead at fall’s most anticipated titles.


Three years following the English-­language publication of the near 1,000-page epic 1Q84, Haruki Murakami has another anticipated release. Colorless Tsukuru Tazaki and His Years of Pilgrimage (Bond Street Books, $29.95 cl., Aug.) investigates an unsolved murder among a group of high-school friends. The novel, translated by Philip Gabriel, is said to revisit the lyrical realism of Murakami’s Norwegian Wood. • After the star-studded film adaptation of Cloud Atlas, David Mitchell makes a literary return with a novel that follows a runaway girl with a mystical identity along six different timelines. The Bone Clocks (Knopf Canada, $34 cl., Sept.) explores the stakes of mortality in the face of personal and political battles.

Let Me Be Frank With You (HarperCollins, $32.99 cl., Nov.) is anticipated both for its author, Richard Ford, and its titular character, middle-aged New Jersey real estate agent Frank Bascombe. The new collection, a set of four novellas, marks the latest instalment in a series that includes Ford’s Pulitzer Prize–winning novel Independence Day. • Another celebrated series gets an update with the release of Will Self’s Shark (Grove Press/Raincoast Books, $32.50 cl., Nov.), the sequel to the British author’s Man Booker Prize finalist Umbrella. The second book in a planned trilogy navigates the aftermath of the Hiroshima bombing, exposing relationships between pathology and violence in the 20th century. • Ian McEwan takes on the 21st century in his latest, The Children Act (Knopf Canada, $29.95 cl., Sept.), in which a judge is confronted by a family’s refusal to save their young son from a fatal illness due to their religious beliefs.

French author Maylis de Kerangal tackles the timeless subject of humankind’s desire to “domesticate our world through built form” in her latest, Birth of a Bridge (Talonbooks, $14.95 pa., Sept.). Translated by Jessica Moore, the Médicis Prize–winning novel is written from the perspective of engineers and construction crews as they build a massive suspension bridge in a fictional California city. • The Moor’s Account (Simon & Schuster Canada, $29.99 cl.) is an historical saga arriving in October. Fulbright fellow Laila Lalami shares the testimony of a Moroccan slave who played a central role in the 16th-century Spanish expedition to claim the Gulf Coast.

Ben Lerner follows his acclaimed debut, Leaving the Atocha Station (winner of the 2011 Believer Book Award), with an equally witty second novel about artistic immortality. Centred on an author whose literary ascent is interrupted by a fatal diagnosis and potential fatherhood, 10:04 (McClelland & Stewart, $27.95 cl., Sept.) takes place in a New York that may soon be underwater due to increasingly frequent super-storms.

First-time novelist Peyton Marshall’s Goodhouse (Farrar, Straus & Giroux/Raincoast, 29.99 cl., Sept.) touches down in dystopian 21st-century America. Genetic testing has become central to the penal system, singling out at-risk boys and sending them to “goodhouses” for correction, but a radical religious group violently takes the “rehabilitation” too far. • Shelly Oria arrives on the scene with a collection of short stories, New York 1, Tel Aviv 0 (Bond Street Books, $22 pa., Nov.), an exploration of love, intimacy, and the Israeli-American experience.


Stephen King’s Revival (Scribner/S&S, $36 cl., Nov.) is the author’s second novel of 2014, following June’s Mr. Mercedes. Set in small-town New England, the book spans several decades and sees a young boy and a minister lose their way after a family tragedy. • Another eminent thriller author returns this fall with Edge of Eternity (Dutton/Penguin, $36 cl., Sept.), the final instalment in Ken Follett’s Century trilogy. Five family dramas play out against a backdrop of seminal political events, including the Cold War and the American civil rights movement. • Swedish author Lars Kepler’s The Sandman (M&S, $24.95 pa., Aug.) is set to appear in North America following its successful European release. The fourth book in the Joona Linna series follows the investigation of a serial killer suspected of being active beyond the walls of his psychiatric care facility.

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Lynn Crawford, Jennifer Bain, Lucy Waverman nominated for Taste Canada food-writing awards

Tue, 12/08/2014 - 19:37

Taste Canada has revealed the shortlists for its 2014 food-writing awards.

Selected from 59 submissions, the winners will be announced Oct. 20 at a ceremony in Toronto.

For the first time, the event will be broadcast via Gusto TV, a new Canadian food and lifestyle channel (available through Bell TV, Eastlink, and Telus).

The shortlisted books are:

Culinary Narratives

  • The New Cider Maker’s Handbook: A Comprehensive Guide for Craft Producers, Claude Jolicoeur (Chelsea Green Publishing)
  • The Stop: How the Fight for Good Food Transformed a Community and Inspired a Movement, Nick Saul and Andrea Curtis (Random House Canada)
  • The Antarctic Book of Cooking and Cleaning, Wendy Trusler and Carol Devine (Vauve Press)

Culinary Narratives (French)

  • Miel, L’art des abeilles, l’or de la ruche, Anicet Desrochers and Anne-Virginie Schmidt (Éditions de l’Homme)
  • Les saveurs gastronomiques de la bière, David Lévesque Gendron and Martin Thibault (Éditions Druide)

General Cookbooks

  • At Home with Lynn Crawford: 200 of My Favourite Easy Recipes, Lynn Crawford (Penguin Canada)
  • In the Kitchen with Stefano Faita: Over 250 Simple and Delicious Everyday Recipes, Stefano Faita (Penguin Canada)
  • The Flavour Principle: Enticing Your Senses with Food and Drink, Lucy Waverman and Beppi Crosariol (HarperCollins Canada)

General Cookbooks (French)

  • Entre nous, Jonathan Garnier (Les Éditions Transcontinental)
  • L’atelier de Daniel Vézina, mes classiques préférés, recettes étape par étape, Daniel Vézina (Les Éditions la Presse)
  • Dans la cuisine de Danny St-Pierre, Danny St-Pierre (Les Éditions la Presse)

Regional/Cultural Cookbooks

  • Toronto Star Cookbook: More than 150 Diverse and Delicious Recipes Celebrating Ontario, Jennifer Bain (Appetite by Random House)
  • Three Sisters Back to the Beginning: Timeless Greek Recipes Made Simple, Betty Bakopoulos, Eleni Bakopoulos, and Samantha Bakopoulos (Adelfes)
  • Sea Salt: Recipes from the West Coast Galley, Alison Malone Eathorne, Hilary Malone, and Lorna Malone (Harbour Publishing)

Single-Subject Cookbooks

  • Butter Baked Goods: Nostalgic Recipes from a Little Neighborhood Bakery, Rosie Daykin (Appetite by Random House)
  • The Deerholme Mushroom Book: From Foraging to Feasting, Bill Jones (TouchWood Editions)
  • Gastro Grilling: Fired-up Recipes to Grill Great Everyday Meals, Ted Reader (Penguin Canada)

Single-Subject Cookbooks (French)

  • Les Règles d’or des épices, recettes et récits de Ethné et Philippe de Vienne, chasseurs d’épices, Philippe de Vienne and Ethné de Vienne (Éditions du Trécarré)
  • Citron: 100 recettes et beaucoup plus, Isabelle Lambert (Modus Vivendi)
  • Cuisiner au fil des récoltes: 170 recettes pour profiter des fruits et légumes, Geneviève Rossier, éd. (Les Éditions Transcontinental)

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Authors United vs. Readers United, misquoting Orwell, and more

Mon, 11/08/2014 - 17:42

The all-Amazon Monday links:

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Fall preview 2014: non-fiction, part II

Mon, 11/08/2014 - 16:56

In the July/August issue, Q&Q looks ahead at fall’s most anticipated titles.

The latest entries in Coach House Books’ Exploded Views series offer critiques of the art world and mass surveillance, respectively. In Curationism: How Curating Took Over the Art World and Everything Else ($13.95 pa.), David Balzer explores the “cult of curation” in contemporary culture, while The Inspection House: An Impertinent Field Guide to Modern Surveillance ($13.95 pa.), by Emily Horne and Tim Maly, revisits Foucault’s Discipline and Punish. Both titles appear in September. • Calgary journalist Chris Turner has emerged as one of the country’s leading chroniclers of pop culture, innovation, and the environment. His new book, How to Breathe Underwater (Biblioasis, $19.95 pa., Sept.), collects essays on diverse subjects, from The Simpsons to the Great Bear Rainforest.

Noted critic and editor John Metcalf (winner of the 2014 Libris Award for editor of the year) offers a primer on Canada’s pre­eminent literary form. The Canadian Short Story (Oberon Press, $39.95 cl., $19.95 pa., Nov.) highlights 50 of the most important collections from the last half-century, and includes brief critical remarks and excerpts from the works. • Editors Fred Wah and Amy De’Ath take a similar approach in Toward. Some. Air: Remarks on Poetics (Banff Centre Press, $21.95 pa., Nov.), described as a “landmark collection” of profiles, statements, and essays – as well as a few “exemplary poems” – by and about contemporary poets including Dionne Brand, Nicole Brossard, Daphne Marlatt, Lisa Robertson, and many others. • Journalist and critic Jeet Heer offers his take on a diverse range of literary subjects – including Margaret Atwood, Douglas Coupland, Leon Rooke, Yann Martel, and Marshall McLuhan – in the essay collection Sweet Lechery (The Porcupine’s Quill, $24.95 pa., Dec.).

The Northwest Coast of North America has been a hub of distinctive artistic practice for centuries. Native Art of the Northwest Coast: A History of Changing Ideas (UBC Press, $75 pa., Aug.), by Charlotte Townsend-Gault, Jennifer Kramer, and Ki-ke-in, is an ambitious survey of the region, and looks at how the concept of native art has evolved over the years. (The book, originally published in a 1,000-plus page hardcover edition that retails for $195, is the winner of the Art Libraries Society of America’s 2014 Melva J. Dwyer Award.) • Poet and Queen’s University professor Armand Ruffo tackles the legacy of one of Canada’s greatest painters in Norval Morrisseau: Man Changing into Thunderbird (D&M, $32.95 cl., Sept.).

Vancouver’s Figure 1 Publishing has several new artist-focused books out this fall. Kim Dorland ($50 cl., Oct.), by Robert Enright, Katarina Atanassova, and Jeffrey Spalding, is a retrospective and critical assessment of the contemporary artist’s groundbreaking career, while Harold Town ($45 cl., Nov.), by Iris Nowell, is a biographical chronicle of the late painter, known as “the Picasso of Canada.”

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Hachette’s Perseus sale “terminated”

Fri, 08/08/2014 - 18:12

After a delay in July, Hachette Book Group’s purchase of publishing and distribution company Perseus Books Group has been cancelled.

In June, Hachette announced its plans to buy Perseus’s (mostly non-fiction) publishing divisions, with its sales, marketing, and distribution arm to be sold to Ingram Content Group. According to Publisher’s Lunch, Perseus CEO David Steinberger said, “Despite much effort from all three parties, we could not reach agreement on everything necessary to close the transaction.”

Hachette confirmed the news, stating that the deal had been “terminated.” The Perseus deal would have strengthened Hachette’s non-fiction and backlist offerings and increased its U.S. presence, amidst its ongoing battle with Amazon.

Steinberger told the Wall Street Journal that with the deal cancelled, he was “excited about re-engaging.” Perseus “had a strong fiscal 2014 ended June 30 and is focused on moving forward.”

What is unclear is the future of Perseus’s distribution network, including Publishers Group West, which represents Canadian indies such as Greystone Books, Groundwood Books, and Owlkids Books. It also includes Legato Publishers Group, a boutique publisher services organization that represents Toronto’s ECW Press. As part of the deal, Legato would have been folded into PGW, with company president Mark Suchomel scheduled to leave Aug. 1. Publisher’s Lunch confirms that “Suchomel is still on staff for now, and Perseus ‘will be discussing’ the future of Suchomel and Legato internally.”


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Fall preview 2014: non-fiction, part I

Fri, 08/08/2014 - 16:47

In the July/August issue, Q&Q looks ahead at fall’s most anticipated titles.


Naomi Klein’s No Logo helped give voice to the anti-globalization protest movement of the 1990s. Her new book could do the same for the growing chorus demanding action on global warming. In This Changes Everything: Capitalism vs. the Climate ($35 cl., Sept.), Klein shows the link between deregulated capitalism and the fires, floods, storms, droughts, and climate instability that her publisher, Knopf Canada, describes as a “civilizational wake-up call.” • Klein provides the foreword for a new book offering a critical look at Canada’s oil industry. A Line in the Tar Sands: Struggles for Environmental Justice (Between the Lines, $25.95 pa., Sept.), edited by Stephen D’Arcy, Toban Black, Tony Weis, and Joshua Kahn Russell, examines the human and environmental costs of oil sands development.

This year’s CBC Massey Lectures are being delivered by none other than Adrienne Clarkson, who will ask whether unprecedented shifts in population have created “a new model for the structures of society.” In Belonging: The Enigma of Citizenship (House of Anansi Press, $19.95 pa., Sept.), Canada’s 26th Governor General draws on her own experiences as an immigrant to provide answers. • One of Canada’s leading political commentators, Chantal Hébert, teams up with Quebec broadcaster and former Member of Parliament Jean Lapierre to revisit the 1995 referendum on sovereignty. In The Morning After: The 1995 Quebec Referendum and the Day that Almost Was (Knopf Canada, $29.95 cl., Sept.), the duo asks leading political figures from the era what they would have done if the vote had gone the other way.

How should Canada confront the rise of China and other centres of global power? Derek H. Burney (a former chief of staff to Brian Mulroney and Canadian ambassador to the U.S.) and Fen Olser Hampson (of the Centre for International Governance Innovation) answer that question – and many more – in a book described as “a policy wake-up call for Canada.” Brave New Canada: Meeting the Challenge of a Changing World (McGill-Queen’s University Press, $29.95 cl.) appears in August. • Donald Gutstein, an instructor at Simon Fraser University and co-director of NewsWatch Canada, offers a critical take on the Harper regime in Harperism: How Stephen Harper and His Think Tank Colleagues Have Transformed Canada (Lorimer, $22.95 pa., Sept.), in which he argues that the current PM has presided over a dramatic shift in Canadian politics and society.

Eliott Behar is a prosecutor at the International Criminal Tribunal in The Hague. In Tell It to the World: International Justice and the Secret Campaign to Hide Mass Murder in Kosovo (Dundurn Press, $24.99 pa., Oct.), he tells the stories of the men, women, and children who testified at a court case that exposed a grisly campaign to slaughter Kosovar Albanians in the former Yugoslavia. • In Indian School Road (Nimbus Publishing, $24.95 pa., Sept.), journalist Chris Benjamin looks at the tragic history and lasting effects of a Nova Scotia residential school that “uneducated” hundreds of native children.
The first full-length work of non-­fiction by activist, novelist, and Web philosopher Cory Doctorow (editor of BoingBoing) looks at copyright in the digital age. Sure to spark many impassioned debates, Information Doesn’t Want to Be Free (McSweeney’s/­Publishers Group Canada, $31.50 cl., Sept.) is billed as “an essential read for anyone with a stake in the future of the arts.”

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Edna Staebler Award for Creative Non-Fiction shortlist announced

Fri, 08/08/2014 - 16:38

Three books have been shortlisted for the $10,000 Edna Staebler Award for Creative Non-Fiction, administered annually by Wilfrid Laurier University. The prize recognizes Canadian-authored first or second books with significance to the country.

The shortlist is:

The winner will be announced in early September, with a ceremony to take place Nov. 13.

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HarperCollins revenue buoys News Corp, TWUC examines ebook royalty rates, and more

Fri, 08/08/2014 - 16:11

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Indigo reports first growth in book sales since 2010

Thu, 07/08/2014 - 22:41

For the first time since its 2010 fiscal year, Indigo Books & Music is reporting a growth in book sales.

In an Aug. 5 conference call with analysts and investors, Indigo CFO Laura Carr said the first-quarter increase came from both retail and online channels, but was not the result of a single best-selling adult-market title. “In the same quarter last year we had some major hits with Dan Brown’s Inferno and Khaled Hosseini’s And the Mountains Echoed,” she said. “This year we’ve seen the benefit of the teen hit The Fault in Our Stars by John Green.”

CEO Heather Reisman attributes the growth in part to ebook sales levelling off, “but I would not want anyone to think that I don’t believe that there will still be demand on – pressure on this business.”

Despite the closure of seven stores, total revenues for the quarter (which ended June 28) increased 5.4 per cent to $180.8 million, over the same period in 2013. The introduction of two specialty American Girl boutiques are also credited for the growth.

When asked about future Indigo store openings and closings, Reisman declined to discuss the matter. “When we’re ready to open we will mention it,” she said.

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Watch: trailer for Lesley Crewe’s Relative Happiness

Thu, 07/08/2014 - 21:58

The Halifax-based Atlantic Film Festival has released its lineup for this year’s event, which includes the Sept. 13 premiere of Relative Happiness, adapted from Lesley Crewe’s 2005 novel.

Published by Nimbus Publishing imprint Vagrant Press, Relative Happiness follows a Nova Scotian woman who runs a small-town bed and breakfast as she prepares for her sister’s wedding. Crewe co-wrote the script with director Deanne Foley, along with screenwriters Iain MacLeod and Sherry White.

And if that isn’t East Coast writerly enough, Newfoundland-born actor-author Joel Thomas Hynes also makes an appearance.

Watch the trailer:

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Artists’ organizations lobbying for health benefit subsidy for self-employed artists

Thu, 07/08/2014 - 21:01

Several Canadian arts organizations are teaming up to lobby the federal government for a contribution that would help professional artists enrol in medical, dental, and life insurance programs.

So far, The Writers’ Union of Canada, the Canadian Media Guild, the Professional Writers Association of Canada, and other organizations representing actors and dancers have joined the effort.

According to a letter soliciting support from other artists’ organizations, the group has “developed a proposal to the Ministers of Finance, Health, and Canadian Heritage for a one-time contribution of $10 million to establish HEART, the Healthy Artists Trust, which would provide a financial subsidy for each individual eligible professional artists who subscribes to one of the [Actra Fraternal Benefit Society] or other qualifying private insurance program.”

The group will submit the proposal to the federal government to for consideration in its 2015 budget deliberations.

In an interview with media website storyboard.ca, a staff representative of the Canadian Media Guild, Keith Maskell says, “Over the past few years we’ve seen some small steps to help self-employed workers… [B]y helping ensure access to good preventative care and therapy, we reduce the load on the public healthcare system.”

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